The Vision
[See below for Site Plan of interior courtyard and first floor layout]
The Vision for The Courtyard of Chapel Hill is the transformation of a property without a recognizable identity to that of a "must see" and "must be seen at" destination property, which, after being provided its initial seeds of identity, will eventually take on a life of its own, reflecting the diverse interests of the 52,000 residents of Chapel Hill; the 30,000 students & staff of UNC, as well as the 1.3 million tourists who visit Chapel Hill each year. Moreover, we look to create a compelling reason for the 1.2 million residents of the surrounding Triangle Region to visit The Courtyard of Chapel Hill to enjoy a one-of-a-kind experience that could change not only from week-to-week, but likely day-to-day, and at-times, hour-to-hour.
The merchants sought will be committed to offering exceptionally high quality products and services that represent excellence, broadly defined. This does not mean a manifestation of products and services with exclusionary prices, but rather an interesting, diverse, yet complimentary mix of merchants who are demonstrably adept at offering exceptional value that is appealing to a broad demographic customer base in one of three broad categories:
⇨ International cuisine -- featuring food and beverage offerings from around the world in a variety of formats such as restaurant (formal and casual dining), delicatessen, bakery, dessert & pastries, take-out, coffee shop, wine store, etc.
⇨ Cultural Enrichment -- (e.g., art gallery, dance studio, or music-related retail); and
⇨ Self-Actualization -- (e.g., yoga / pilates, martial arts, language learning center, career/life coaching)
In so doing, we look to create a unique environment at The Courtyard of Chapel Hill – in effect, an inviting Shangri-la to celebrate friendship, life, community and diversity of culture, as well as offer an uplifting "feel-good" atmosphere that broadly encourages the pursuit of one's dreams. For instance, posted throughout the property will be evocative aphorisms intended to reflect on, as well as lift one's spirits.
While there will be a decidedly European food court atmosphere through various imported "touches" from gathering spots in London, Paris, Frankfurt, Rome & Madrid, we hope to cultivate as much of a global mosaic of cultural representation as possible. For example, a self-circulating water element in center of the interior courtyard will suggest an "East meets West" theme as the European water fountain on the western end spills into forming a cascading stream that will meander East to a Japanese rock garden situated with sitting boulders where the water then mysteriously disappears into a below grade water bog for filtration and then re-circulated underground to the water jets that spout the arcing illuminated water of the European water fountain once again.
This "global east meets west" theme is continued throughout the property as the various European elements (e.g., lantern lighting, guild signs, public art displays and outdoor flags of various countries) are complemented with the incorporation of Feng Shui, made possible through the consultative design work of Feng Shui expert Emy Louie. In her design work, she accentuated balance in the five primary elements to manifest comfort and energy for the visitors to The Courtyard of Chapel Hill:
(1) Earth -- Beds throughout the property featuring magnificent shrubs and flowers from around the world;
(2) Fire -- Outdoor barbeques within the courtyard during festive cultural celebrations, as well as the aesthetic use of gas lanterns;
(3) Metal -- Seating for outdoor dining made possible with metal tables and chairs of a European motif located throughout the courtyard ;
(4) Water -- Featuring the aforementioned water element; and
(5) Wood -- Colorful trees (in their bloom and foliage) located throughout the property
Note: This Vision also incorporated feedback from one-on-one discussions with Chapel Hill residents, town officials and local business leaders, visitors and a wide array of consultants and advisors.